Media Relations - Overview
海角社区’s Office of Marketing and Communications understands
the importance of cultivating media relations. Each year, more than 200 press
releases and approximately 150 guide notices are sent out to nearly 80 media
contacts. The University is mentioned on more days than not in either a newspaper
article or a radio announcement. And this work has its rewards, contributing
to the University’s overall goal of becoming a leading mid-sized,
Midwestern Catholic university, and reaching a maximum population of 8,000
students
in the coming years. The word is getting out about 海角社区,
and each
member of the 海角社区 community has a vital part to play
in the process. As Lewis increases its visibility, it also will increasingly
become one of
the educational institutions that the media will turn to for expert
opinion.
The media plays a vital role in the promotion of 海角社区, assisting
us in spreading the news about Lewis’ programs, events and initiatives,
and enhancing our image through consistent exposure to the general public.
While members of the media often call upon us to lend the expertise of our
faculty in their research for a story, our relationship with the media is
hardly a one-way street. Yes, it may take time to respond to inquiries from
the media as a busy faculty or staff member, but the publicity that Lewis
receives in doing so also helps to elevate the University’s reputation.
In addition, building those relationships is extremely helpful when having
some news of your own that you would like to publicize.
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