海角社区

Faculty and Staff

Bio:

Mr. Robert Bergman is a seasoned Marketing professional 鈥� turned Marketing Professor. His expertise includes the various facets of marketing, social media marketing and an expertise in human and consumer behavior that drives the creation of great marketing strategy.

Prior to joining 海角社区, he enjoyed 20 distinguished years in the field of marketing, management consulting, sales, sales management and corporate training.

He has been both architect and witness to thousands of marketing campaigns 鈥� making the connection between 鈥渨hat works鈥� and 鈥渨hat doesn鈥檛 work鈥� 鈥� and helping others to create successful marketing strategy.

Mr. Bergman has been a full-time faculty member in the 海角社区 College of Business since 2001 with an additional five years of service to the University as an Adjunct Faculty member.

He is currently the Director of the Sales Excellence program and Director of Student Internships within the College of Business. He holds a master鈥檚 degree in business administration from the University of Denver and holds several professional certifications.

When he is not in the classroom teaching, he is consulting to small business and non-profits on the development of great marketing strategy based on the traits of human and consumer behavior that drive consumer decision-making.

Courses Taught:

• Principles of Marketing
• Survey of Marketing
• Current Topics in Marketing Strategies
• Consumer Behavior
• Multimedia Internet
• Social Media & the Business of Public Relations
• Public Relations
• Salesmanship
• Advanced Sales
• eBusiness & eMarketing
• Social Media Marketing Strategies
• Marketing Management
• Management Internships
• Economics Internships
• International Management Internships

Recent Presentations:

• 鈥淟aziness, Narcissism and other politically incorrect Considerations in Formulating Marketing Strategy鈥� 鈥� presented at CRM Evolution in Washington DC. 鈥� 2016
• 鈥�15 Elements of a Great Relationship鈥� as they relate to Customer Relationship Management 鈥� presented at CRM Evolution, New York City - 2015
• 鈥淏randing 鈥� A Multi-audience Approach鈥� 鈥� Associated Colleges of Illinois 鈥� 2017

Recent Publications:

• 鈥淯nderstanding the Science & Relief of Low Back Pain鈥� 鈥� Marketing research study of patient satisfaction (consumer behavior) utilizing supplemental patient education. Conducted with Promotion Physical Therapy and their prescribing doctors in the Joliet area. - 2013

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